Your USP is what defines your product or service and sets it apart from the competition. And why they would want to buy it. In digital marketing that uses several media platforms i. All these can make up a company's marketing strategy whose backbone is a well-defined product with a clear vision. In essence, your USP must communicate to your audience that your product has superior value, and that this value is only attainable if they buy from your brand. A well-developed USP is vital when you're setting out any marketing strategy.
It gives you clarity around the content you want to develop for any online or offline marketing. Its benefits to your marketing strategy include:.
Otherwise, your customers will simply gravitate towards others that offer the lowest price, regardless of what other product benefits you may have to offer. A strong product USP improves your marketing as a whole and helps bolster revenue because it gives your market a specific reason to buy.
When you build a strong and positive product identity via a significant USP, it tells your market where they stand with you. Look at their ads and marketing messages, and examine how they sell their offers and distinguish themselves from competitors. By focusing on your USP as you plan and execute your advertising and marketing strategies, this can also help ensure that all of your campaigns are aligned.
Source: Revlon UK via Facebook. Let us take a look at makeup brands. With so many brands to choose from, which one speaks more to their target customers? You can see that USPs are not just about showing your target customers what physical product properties are unique to your brand but, more importantly, what intangible features you can offer.
In the automobile industry, people who are looking to buy a reliable car that does not break the bank would want to buy a Ford because it has established its international brand presence over the years, being one of the oldest car manufacturing companies in the world.
For one who prefers luxury cars, Rolls Royce would be an excellent choice, known worldwide for its premium status and exclusivity. Viral Marketing Definition: Viral marketing refers to a technique in marketing a product or a service where users help in spreading the advertiser's message to other websites or the users create a scenario which can lead to multi-fold growth. Description: Viral in literal sense means anything which spreads fast across users.
This term is symbolically used in context with the web or mobile domain. Viral marketing is described as a marketing strategy which inspires users to spread or share the message to other users which can lead to multi-fold growth.
It could be a simple message on your smartphone related to a product which was recently launched, a news piece example - India winning the world cup , or a YouTube video that individuals share with different users. Hotmail was a classic example, but later Gmail took it to a new level, when it launched its free web-based email service. The email was by invitation only at first which helped create curiosity among the users. But, when it was made live for everyone, most of the people migrated to Gmail to create their own free account.
The users who got a Gmail account could then send an invite to other users to create an account, and the chain continued. There are various elements required for effective marketing strategy which can make viral. Firstly, product or services should be 'free' for all, and should have easy accessibility. By doing this the marketing team is able to get enough attention from users across the globe, although it might not lead to any profit.
The next important element is the transferability part, which simple means that the message can be easily transferred or shared via email, WhatsApp, networking websites, etc. The message should be simple to understand and at the same time it should be short.
Example - Get professional email for your business yourcompany. The other element is that the message should be interesting and intelligently placed. Users should be able to identify with the message. If any influential person such as celebrity endorses your message or product on the website or on their social media or networking site, it can become viral.
Definition: Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products.
Description: Unique Selling Proposition or USP is a very important concept used during the time when a company promotes its product through its advertisements in both TV as well as print media which eventually attracts a consumer to buy a particular product. The key to boost the sales of the product effectively through advertising is to highlight the USP of the product prominently. Unless you highlight the USP, consumers will not be tempted to buy your product.
Every product should have its own USP, which makes it stand apart from other products in the similar category.
USP is different for different products. The company makes the sandwiches healthier for consumers. Consumers who are looking for a quick meal can walk into any subway outlet and get a quick sandwich made, which contains nutritional value. In this way the company is able to create its own niche market across town in India.
The USP of the product is a nutritious sandwich at an affordable price. USP is a very important component in developing the product. A strong unique selling proposition makes you stand apart and also plays an important role in branding your product.
Superior product quality and at par service, both before and after-sale are very important in creating the foundations of a market for a product.
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