They do not own the copyright. You do. If you take a picture of something, you own the copyright to it. If you post the image to Instagram, you still own the copyright but usually give the company the right to re-use that content if they want to. Here is what Instagram has to say about the matter in their terms :. Instagram does not claim ownership of any Content that you post on or through the Service.
You can choose who can view your Content and activities, including your photos, as described in the Privacy Policy. We do not claim ownership of your content, but you grant us a license to use it. Nothing is changing about your rights in your content.
We do not claim ownership of your content that you post on or through the Service and you are free to share your content with anyone else, wherever you want. When you share, post, or upload content that is covered by intellectual property rights like photos or videos on or in connection with our Service, you hereby grant to us a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate, and create derivative works of your content consistent with your privacy and application settings.
This license will end when your content is deleted from our systems. You can delete content individually or all at once by deleting your account. The paragraph above clearly states that you own the photos, videos or content you post on your Instagram account. Instagram doesn't become the owner of your posted content. Rather, you're providing Instagram with a global non-exclusive license to host your content. You're also providing Instagram with a non-exclusive license to use, distribute, modify, run, copy, publicly perform or display, translate and create derivative works of your content.
These uses must comply with Instagram's privacy and application settings. Now's a good time to check your settings and see what you permit. Copyright law itself according to the country where the images are reproduced or shared is what governs the use of your Instagram photos and other content by any third parties. By virtue of posting images on Instagram, you're not giving up ownership of your images. For most uses outside of Instagram or even on it , any third party should be obtaining permission from you to use your images or other content.
There may be some situations such as fair use in the U. You can end the non-exclusive license you're providing Instagram by deleting your content or closing your Instagram account. However, this won't prevent others from legally using your content as already accessed from your account.
It's important to understand that when you delete content from Instagram it's not necessarily deleted right away. That seems obvious enough. But Mary Ann L. Wymore, an intellectual property attorney in St. Louis, Missouri , thinks that might be the loophole that someone like Prince uses to grant himself permission to copy entire Instagram posts.
That's how Doe Deere feels. She's a makeup company CEO who proudly displays her striking and alluring retro style online. It is, of course, a hoax — and an old hoax at that. It started way back in , but regained steam this week. The reality, however, is that you already granted Instagram all of those rights the moment that you signed up — look no further than the Instagram terms of service for proof of that reality.
In another section of that agreement, Instagram spells out exactly what it's taking from your smartphone when you grant it permissions — a requirement of using Instagram. Instagram is collecting your location data, the device you're using, the network you're on, and it can access your entire photo library — among many other datapoints. And all of this was explicitly allowed by every one of its billion-plus users.
Re-posting a hoax chain-letter unfortunately doesn't revoke all the permissions you've already granted.
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