Join Us. Forgot your password? Gyaru is another prominent fashion subculture that exists in Japan. The term is just an umbrella term that refers to anything related to it.
Hinting from this, one can deduce that gyaru is heavily Western-influenced. According to an article from Wikipedia , It is rumored to be inspired by the popular late s American action drama series Baywatch, which also appeared on Japanese television.
The fashion style was probably created and then popularized by Pamela Anderson's role in the show at the time. It is rumored that gyaru was an exaggeration and over-representation of American teenage party culture in Japan. And just like what this suggests, the gyaru fashion is very western-centred that goes against the norms of the Japanese fashion. The gyarus are often known for their physical attributes such as their tanned skin, brown-colored or bleached hair, overly expensive bags and clothing wear, and just like what the photo suggests, mini school girl skirts.
They are prominently seen gathering around the major places of Tokyo such as in Shibuya and Harajuku. The gyaru culture emerged during the early s with the kogyaru fashion style, a subculture of gyaru that were heavily centered on schoolgirls shortening their school skirts, having colored nails, and colored hair. Nobody really knows how this subculture emerged to that chart but eventually, people were starting to take notice. It is also said that the gyaru fashion is an act of rebellious expression from the girls who are not satisfied with the cultural norms of beauty in Japan, practically wanting these norms to be demolished and accept change.
Basically, the gyaru fashion wants a more liberated society where anyone is open to express the style that they want to go for, and be beautiful in their own way without society having to judge what they do with their faces and outfits altogether.
Since the beauty standard in Japan is often associated with silky, pale, white skin, the gyaru subculture wants to eradicate that standard to pave way for other beauty expressions to carry on, hence why the gyaru is almost always known for their tanned skins. It is also important to mention being a part of the gyaru subculture means you have to tan your skin always, so being part of the community itself means costs.
That is why most of the people who identify as gyaru are often rich kids who want to break the norms of society. Also, one of the reasons why they do this is to give people who are less fortunate a voice when it comes to the fashion and beauty norms. You might wonder why and how does this affect them, well, in Japan, people who are often having tanned skin are often associated as a person living in a lower social class since most of them have to work under the heat of the sun for longer periods so it is normal for these people to have tanned skin.
These Gyaru — or gals — were flashy, outgoing, and were quite frankly shocking to Japanese society. The gyaru timeline looks more like this:. It began with kogyaru — schoolgirls who continued to wear their uniforms after school when they go to hangout in Shibuya. This was all in rebellion to what a normal high schooler would look like. Ganguro came onto the scene to combat this by abandoning all Japanese beauty standards as a way to ward off the creeps.
Ageha magazine was a huge source of inspiration for agejo and their clothes feature a lot of lace, fishnets, and stockings, and a little dash of cuteness, too. A style featuring heavy American aesthetics such as bright colours, slogan tees, and baseball caps. My circle sister Amber wears this quite often which you can see here in one of my previous posts. This is the more grown up version of agejo, and perfect for those who want to want to tone down but without losing their agejo aesthetic.
Ganguro are the OG gyaru with a deep tan and contrasting white makeup. I decided to group this together with Manba, Yamanba and Kurogyaru as they are all developments of Ganguro. Manba — wears white makeup above and below the eye and is probably the style most outsiders think of when they think of gyaru. The male equivalent of Gyaru! Gyaru Styles. Gyaru Essentials. Gyaru Media. Popular pages. Explore Wikis Community Central. Register Don't have an account? Edit source History Talk 0.
Description [ ] Gyaru fashion is a type of Japanese street fashion that originated in the s. Prices of clothings from these shops also vary greatly, so it caters and attracts not only gyarus from upper class but also those from lower class.
Another factor that also helps maintain the existence of this fashion subculture is its own transformative nature.
Gyaru subculture never dies down, but rather moves to different stages signified by different styles and make-up.
Some also attribute these transformations of the subculture as a way for it to stay deviant, since too many followers of a sub-genre will make it become normalized. Media Resources. An interview with leaders of a group of gyaru participants in the sub-genre of strong kuro gyaru dark skinned.
These members of the group talked about the fashion, the culture, and more. Japanorama Season Bad Girls Gyaru Kogal, a sub-genre of gyaru subculture is featured among some other subcultures in the three episodes of season 3 of this program. Significant Scholarships. Marx, W. Retrieved October 9, Kinsella, Sharon. Schoolgirls, Money,and Rebellion in Japan. New York: Routledge. Beck, Christian K.
A thesis that involves taking into account the gyaru subculture and how African-American community experience the way blackness is portrayed in Japan.
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